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The “Voice” of the Affluent, not the Alternative

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Like many others, I was saddened to learn that Rachel Kramer Bussel would no longer be writing the sex column, “Lusty Lady,” for the Village Voice. I admire Rachel and I enjoy her writing. When I read on her blog that she’d been told her column was finished, I was disappointed. Then, when I read what the Voice had used to replace her, my disappointment turned to irritation and disgust.

Some of us had speculated that the Voice had hired someone “younger” and “newer,” but as it happens, the “newness” that they’ve turned to is the newness of middle-age and convention. The Voice has hired “two married mothers living in Brooklyn” whose greatest wish is to get their husbands to have sex with them.

Now, I’m glad when I see married women writing about sex. Sex ought not disappear — as an event or a topic for conversation — just because people have hitched their wagon to the state. And married women should share their experiences just like single or otherwise-partnered women should do. Women should talk about sex no matter what their relationship status. Women should talk about sex no matter what their class or their age would lead us to stereotypically expect from them.

But these women are professionals, living upper middle class seemingly conventionally-affluent lives, apparently with little sex to speak of, and nothing much to say. As some readers already pointed out, this type of column might have been suitable for New York magazine or the New York Times, but not for the Village Voice.

I suppose I shouldn’t have been surprised. After all, the Village is not what it used to be. Sure it still hosts many interesting and alternative folks, but there is no mistaking that gentrification has succeeded in winding its tendrils throughout the neighborhood. Still, the Village Voice used to be an “alternative newsweekly,” and now, especially in its new sex column, it appears to be becoming the Voice of the Affluent, not the Voice of the Alternative. It’s not like I hadn’t noticed this happening. It’s not like I hadn’t noticed the increasing number of ads for cosmetic surgery, expensive day spas, and other luxuries-deemed-essentials of the elite creeping in among the ads for futons and second hand clothing and drag shows. (Anything that markets itself as a cosmetic procedure and comes with a “$500 off” coupon is way out of my league as luxury treatments go.)

But I digress. I am inclined to be happy when married women write about sex. I am a married woman, much to some people’s surprise, and while I don’t live in the most traditional of marriages, I find that — based on a very unscientific sample of my friends and colleagues — lots of married people don’t live in the most conventional of marriages. I’m totally up for reading about how people negotiate sex in their marriages, how they keep themselves sexually engaged, and how they deal with, or work around monogamy. There is lots of interesting material that married folk could put out there for everyone to enjoy.

So there is no excuse — other than a radical shift in market strategy — for what passed as the Voice’s sex column this week. First of all, it didn’t contain any useful information about sex. Instead it was really not much more than a catalogue of commercial endorsements. It’s amazing how many Nora Shelley works in. By name she mentions “Forever 21,” “Zoloft,” “City Bakery,” “Cosabella” ($60 bras and $20 thongs, mentioned twice), “Aeron” (as in the $750+ desk chair), “the Limited,” and “Starbucks.” Now, Forever 21 and City Bakery are places they actually spend time in during the events narrated in the column. The other mentions are pretty gratuitous. Is there any reason in the world we should care what kind of desk chair Essie Carmichael’s husband sits in to do his online “printer research?” And even worse, in the litany of product endorsements, the only item named that helped either woman achieve sexual satisfaction does not get its brand identified or promoted! What kind of sex column tells you exactly where to buy a dress that you don’t look good in, and a lunch that spoils your diet but then doesn’t name the amazing showerhead that is reportedly the best gift Essie has ever been given and the only thing with which Nora has had sex in years?

As if that weren’t bad enough, Nora Shelley, the one who wrote this week’s column and who isn’t getting any sex with her husband, has a housekeeper and a nanny and still can’t find time not to be exhausted. Not only that, she’s not creative enough to see immediately that sex with her husband should be easier if she’s got a nanny and a housekeeper, rather than more difficult as she believes it to be. And to make it all the worse, the tone is whiny and self-indulgent instead of hip and informative.

I suppose this change reflects what the Voice understands its readers to want. I suppose it means that the alternative crowd they believed they existed to inform has become an affluent-married-mainstream crowd. And perhaps that’s exactly what’s happened. But if you’re a Voice reader and you don’t fit that description, let them know.



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